Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce.
Brands are moving past mobile hype and towards delivering options that customers want.
It’s no surprise that retail brands are increasingly looking to expand beyond their core market.
The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.
For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges.
Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience.
At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers.
No sooner had Argos replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores.
Every year, marketing managers identify their primary areas of focus for the coming year.
At a macro level, the same topics come up again and again – personalisation, mobile and social.
There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.
Marketers are very aware of the potential that social media holds for ecommerce retailers.
In particular, Pinterest and Instagram are proving to be popular with many brands, as the image-based networks enable them to provide engaging content directly to consumer’s devices.
Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season.
In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year.
‘Fast fashion’ is here to stay, as British fashion etailer Boohoo.com’s recent announcement of a 35% jump in revenue in the first half of 2015 impressively demonstrates.
The fast fashion model refers to fashion brands and retailers that successfully embrace the quickly changing tastes of their customers.
With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.
So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success…
It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.
Retailers are already thinking about how they can captivate consumers and drive revenue this year.
With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.
The announcement that Apple Pay would be extending to the UK in July 2015 created a buzz of excitement in the technology and payments world.
Apple claims the new product will enable consumers to substitute their existing bank card and use their iPhone 6, 6 Plus or Apple Watch instead.