Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post
This guest post from Anthony Burke is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.
It was originally published on the WSI blog, and looks at how some offline marketing techniques can be integrated with online marketing…