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Conversion Rate Optimization Report 2017

How to optimise your funnel: free B2B digital marketing briefing

Econsultancy last month held Europe’s largest conference devoted to B2B marketing and sales.

Our London FUNNEL event at the Emirates stadium saw some of the world’s leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage. 

The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.

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Retail marketers: how to turn data into cash

Most retailer marketers are sitting on a mine of unused big data. This kicks off a series of how-to-guides for constructing agnostic strategies around big data for the purpose of improving conversion.

Big Data has saturated the news cycle in 2012. But what exactly is big data, who is using it and how can your brand apply it?

How the internet changed Christmas

The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas ‘to do’ list have now been transformed. 

So it’s true that in some situations, we actually can’t live without technology, but metaphorically speaking, could you have survived Christmas without it?

Here’s my top 10 ways in which the internet changed Christmas in 2012:

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This week’s top six infographics

Here’s a round up of some of the best infographics we’ve seen this week.

Topics include the triggers that make visitors leave a website, social media at the Olympics, the needs of online shoppers and a look at how you appear in Google. 

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Are car rental websites being upfront about costs?

We know that consumers object to hidden charges when buying from e-commerce sites, but car rental firms are still doing this. The difference here being that the hidden charges occur offline. 

Having had a nasty surprise after seeing the extra car hire charges from Avis on my credit card bill, I’ve been looking at several car hire sites to see how upfront they are being about extra costs. 

I found several areas where they could be more upfront, and improve their customer retention rates by ensuring that customers don’t receive any nasty surprises when they see the bill. 

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How are marketers integrating display with other channels?

Integrating display advertising with other online channels has a positive impact on conversions, though less than half of marketers are currently doing this, according to Econsultancy’s Cross-Channel Marketing Report 2012

The report, carried out in association with Responsys, looks at the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.

The report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.

Here are a few highlights from the section on integrating display advertising…

Report - Digital Transformation in the Financial Services and Insurance Sector Webinar

G20 economy predicted to hit $4.2tn by 2016

The G20’s digital economy is set to double to $4.2tn by 2016, according to the Boston Consulting Group.

The study found that key drivers behind the increase will be the growth of mobile internet, the popularity of social media and the continued strength of emerging markets.