Gina Roughan

About Gina Roughan

Mobile: A mindset, not just a handset

From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach.

From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them.

Four steps to help you own events on Twitter

As a marketer, when you see that watching a puddle in Newcastle has become the biggest event of the week, it’d be a natural reaction to throw your hands up and question the point of factoring in national days, sports happenings, awards ceremonies and the like when it comes to your brand’s annual content marketing calendar.

But as the 4.4m tweets accompanying the recent Golden Globes shows, events are digital content gold.

Six ways to woo influencers to support your cause

Getting the right influencers on-side can give any social campaign a massive boost.

The past week saw a 2,119% growth in referral traffic from Twitter to the Prostate Cancer UK website. The trigger: a simple tweet from Stephen Fry.