Glen Calvert

About Glen Calvert

2016: the year of programmatic creative?

As we know, programmatic technology has created a new industry and, consequently, had a major impact on the entire value chain between advertiser, agency, tech provider and media owner.

No one has been immune to this disruption – where attention has been almost solely focused on the automation of buying and selling, and how data and analytics are utilised.

Think you have your dynamic prospecting sorted?

Saying you do dynamic ads is like saying you do digital advertising. There are many different types and strategies for each.

In the future, all ads will be dynamic in nature, so you need to know what you’re doing and what makes sense for you.