Grant Whiteside

About Grant Whiteside

Google AdWords: When the going gets tough, do the rules get going?

Google seems to make it up as they go along, according to how its financial sheet looks at the time…

Back in October, Google announced that it was lifting restrictions on gambling, which opened the floodgate for the gambling companies that had since 2004 been left to look at alternatives to PPC to drive traffic to their sites.

However, as Google’s profits took a little slip, they lightened up.

Where should I put my digital marketing budget?

With business trying to work out where they should be spending their marketing budgets, everyone is ready to suggest a channel for them to invest their money.

Here are some suggestions on where to redistribute digital marketing budgets when times are tight…