Six ingredients of a successful loyalty program
I recently wrote about how a successful loyalty scheme must offer more than just pricing discounts.
But what else defines a successful loyalty scheme?
I recently wrote about how a successful loyalty scheme must offer more than just pricing discounts.
But what else defines a successful loyalty scheme?
In a world where retailers understand the importance of keeping their existing customers and finding ways to have them come back to purchase repeatedly, the question needs to be asked why do so few invest in getting loyalty right?
Do retailers know what amazing loyalty programs look like?
What is service design and how is it relevant for retailers creating excellent experiences?
Let’s start with a definition…
For many, pagination is a typically forgotten page element, an afterthought, or something not taken seriously when constructing the page layout for product listing pages.
In fact, the best practice treatment of the pagination page element contributes to creating amazing online experiences.
Are you a retailer considering expansion into the Australian market?
This research has been pulled together as an introductory look at Australia and why this geographical region is a good expansion option for international retailers/brands looking outwardly to different markets.
When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.
This is not enough to tell the true story of how bad the issue is.
In order to deliver amazing online experiences, retailers need to first understand and visualise what they should look like.
This appreciation comes from reviewing great physical retail experiences to form a frame of reference.
Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions.
Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take.
Ecommerce sites implement product filters in many different variations.
As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.
Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015.
Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.
The topic of placing products on the homepage always comes with debate, but when thinking in the context of customer experience design, the reasons against presenting products are straightforward.
I’ve previously taken an in-depth look at product page design, and now it’s time to turn the spotlight on the homepage.
When you hear hoofbeats, the old medical saying suggests you think ‘horses not zebras’.
Medically, this means doctors analyse symptoms and first check for common ailments not rare conditions. However, their approach shifts based on the context of the patient and is why they undertake a fact-finding mission to learn more.
A patient suffering flu symptoms who has returned from Africa will be treated differently from someone who remained local and is suffering flu symptoms during winter.
So how does this relate to customer experience design?