12 tips to manage the human side of omnichannel transformation
The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries.
Gregg Fisher
Why measuring customer experience (CX) matters in pharma
It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those that don’t!
How to upgrade pharma brand planning for a multichannel world
It’s brand-planning season in the pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced to better serve us to deliver on the promises of “customer-centric” and “multichannel” communications.
Here’s a look at the common problems that occur during brand planning, and also some helpful solutions.