Gregg Fisher

About Gregg Fisher

Gregg Fisher is Founder and Managing Partner at The Stem, and a thought leader at the intersection of strategy, marketing and technology. The Stem is a global management consulting firm specializing in customer engagement strategy and operations in Health & Life Sciences.


How to upgrade pharma brand planning for a multichannel world

It’s brand-planning season in the pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced to better serve us to deliver on the promises of “customer-centric” and “multichannel” communications. 

Here’s a look at the common problems that occur during brand planning, and also some helpful solutions.