Whether it’s for a regional website, direct response marketing or a content campaign, international copywriters have to find the difficult balance between brand guidelines, linguistic standards and marketing performance.
While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.
As I have discussed previously, South Korea offers an interesting proposition for global brands and marketers, with an incredibly high internet penetration rate, strong propensity to purchase and a mature ecommerce landscape.
Naver, which handles the vast majority of search queries in South Korea has several unique paid products for advertisers that are worth exploring in more detail.
The growing list of ‘back and forth’ economic sanctions between the West and Russia has brought into popular focus just what a key market this has become for some of the world’s largest commercial brands.
What is often lost in this conversation however, is the growth and development of the surrounding CIS (Commonwealth of Independent States) region as an online marketplace.
The region is often known for its complex geo-political relationships but in fact, these countries share a lot of cultural and linguistic patterns that are particularly visible in online search.
South Korea is the third largest ecommerce market in APAC. However, the potential value of the market is much greater than this ranking suggests, especially to Western brands and retailers looking to develop in the region.
Last year, online sales from foreign ecommerce sites operating in South Korea drove more than £550m (1 trillion Korean won) in sales.