Heather Taylor

About Heather Taylor

cannes-lions

Cannes Lions day four: with great power comes great responsibility

As Cannes stretches into day four, the content keeps coming. Today feels like the audience and panels are questioning the mix between work and play.

Do we continue on with an extended adolence or do we buckle down and think work, work, work?

Olgivy & Mather’s Worldwide Editorial Director, Jeremy Katz, has highlighted the top four things you need to know from Cannes from today.

Are these surprising to you or what you’re already talking about round the water cooler.

cannes-lions

Cannes Lions day three: be sincere and embrace change

We hit the ground running on the third day of Cannes Lions and, though we’re sick of hearing it, everyone is talking about content.

Real, sincere and personalized content that may change the way marketers work and how brands are precieved.

Jeremy Katz, Olgivy & Mather’s Worldwide Editorial Director, gave us his top five takeaways from day three for those of us glued to Twitter to find out the latest from the south of France.

cannes-lions

Cannes Lions day two: go big or go home

As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities.

Our man on the ground, Jeremy Katz, Olgivy & Mather’s Worldwide Editorial Director, gave us his top four takeaways from day two for those of us watching from the sidelines.

cannes-lions

Cannes Lions day one: change the world…but make it fast

Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.

Major brands and agencies battle it out each year in June to win one of the highly-coveted Lion trophies presented at four award ceremonies throughout the week.

The Social@Ogilvy team is on the ground at Cannes, gathering insight into what some of the key messages are during this seven day festival.

Here are four insights from day one highlighting what some of the top minds in the advertising and marketing worlds are thinking about in 2013.

mobile-search

With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now

With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display.

Gregory Kennedy, Vice President of Marketing at TapSense, shares with us in this guest post why digital marketers should move half of their budget towards mobile advertising right now.

audience

The world’s most valuable audience for digital marketers

We do love some good research and Turn has recently released their newest Digital Audience Report about advertising spending and the characteristics of the most valuable audience for their advertising dollars.

On average, major advertisers spend 85% more on display, social, video, and mobile to reach the top 2% of the global online audience. In fact, advertisers want to reach them so badly that this “most valuable audience” is shown 24 times as many ads as the average digital customer.

Yankees take social MVP for opening day: infographic

As Opening Day chatter filled our Facebook and Twitter streams, the folks at Silverpop looked at what the Major League Baseball clubs were doing in social, mobile and email to see the interaction between the fans and the teams in the digital space.  

In the two weeks leading up to Opening Day, teams sent out an average of 175 tweets, five emails and 1.4 texts. Even though the Yankees lost their Opening Day game, die hard Mets fans won’t be pleased that the Yankees beat them in the fan department with a ratio of 10 fans to 1. This isn’t a big surprise as the Yankees are the most social team in the MLB.

Across divisions it wasn’t a surprise to see that AL East (getting a huge Yankees boost) boasts 1.7 million Twitter followers. Are they doing something the other teams across the country are failing to do, or is this a sign that more of their fans are Twitter literate?

Training for teams

Organizational transformation doesn’t happen overnight

One of the main five themes of our upcoming Integrated Marketing Week in June is about managing integration in your organization. This is a complex area so we are exploring how companies are dealing with it from an organizational structures perspective, how they can resource correctly and work with and manage agencies and vendors.

During our JUMP conference in January, we asked that exact question to some of our speakers and so we looked back at a couple of the videos to find out more about what other marketers are trying to accomplish with integration across their organization.

sxsw-logo

Lessons from SXSW: less buzz, more eye contact and two important trends for marketers

The SXSWI conference has grown steadily for 20 years due in large part to its buzz factor. This year’s SXSWi was different—the buzz factor was missing. In fact, the recurring theme of hallway conversations this year was precisely the lack of buzz—no dominant brand, launch, technology or story this year. No sign of the highly sharable “it” apps and mobile technology chatter of the past. This guest post comes from Metia’s Deborah Hanamura who gave us her take on what she got out of SXSW last month….

“The biggest marketing splashes at SXSW came from well-established brands that are digitally savvy, but not necessarily digitally centered, such as Oreo, American Airlines, Pepsi and Doritos. Chevy received a lot of attention with their “Catch a Chevy” promotion, but much of the interest could be attributed to the lack of shuttles and the general desperation for transportation. It’s also notable that BlackBerry invited a fresh look at their phones by sending skulking vans around the outskirts of the festival, while Doritos proudly dominated every snack stand and party.

Still, there wasn’t another darling to celebrate this year.

User Experience and Interaction Design

Leap Motion brings content interaction into the future

Carrying on the theme of hardware dominating SXSW, Leap Motion took to the stage in Austin to show their device that brings the technology only seen in Minority Report into the real world.

Leap Motion’s first product, the Leap Motion Controller, can track the movement of both hands and all 10 fingers up to 1/100th millimeter at up to 290 frames per second. All that from a thin card only three inches long next to your computer that allows you to create a virtual and interactive world in front of your screen.

Releasing something up to 200 times more sensitive than existing motion-control technology for $80 in May is going to change the way we interact with the world around us. How could it not? 

But will developers and brands be ready for it?

A few stats from the first two days of #SXSW

Over 27,000 technologists, marketers, vendors, speakers, PR girls and start-up founders have hit Austin en masse to learn about the next big thing – or mostly network at the spate of parties and three hour “happy hours” on offer. We’ve been touring the streets of Austin with our big red bus and Brandwatch and EngageSciences have been keeping a realtime board about SXSW for us at Econsultancy.

For another take on the stats surrounding SXSW, we reached out to the folks at Sysomos to get a few daily snapshots on who is talking where and what they’re talking about. As we like numbers, we thought we’d share them with you too!

Our session picks for #SXSW 2013

This year at SXSW, there seems to be a great focus on the startup, entrepreneurialship and business. Also more and more of the sessions in the various streams seem to be crossing over each other. Interactive isn’t the only place to hear about moves into the digital space and integration across channels so those here for Film and Music are getting a great deal of interactive learnings.

The Econsultancy US team are going strong in Austin covering sessions and conducting interviews of some of of the great speakers converging on Texas. You can follow along on our interactive board “SXSW Live” as we pull in the best Tweets, pictures and articles as the conference goes. 

We also pulled together a list of the few things that are going to be great to see (or at least we hope so). If you are down here at SXSW, make sure to look out for our #SXSWRedBus (we even have a real-time map to track it’s progress) and follow SXSWRedBus on Twitter.

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