Heledd Jones

About Heledd Jones

Google’s Enhanced Campaigns: what we’ve learned from migration

With less than a month to go before the Enhanced Campaigns (EC) migration deadline, we’re starting to hear more and more about the impact of the biggest change to AdWords in years.

Both Adobe and iProspect have reported in the last few weeks that they’ve seen CPC (Cost per Click) increases of 6% and 9% respectively and yet a lot of companies still seem to be in the dark on the impact this will have on their bottom line and whether they can do anything to soften the blow.

Here at Confused.com, we have a number of PPC (Pay-Per-Click) accounts split between being managed in-house and via agencies and bid management tools.

We haven’t migrated everything yet, but here are some things we’ve learnt across the way…. 

A rose by any other name: What I’ve learnt about SEO so far this year

I’ve had a busy few months on the SEO side of my job. I was fortunate enough to attend Blueglass’ SEObarcamp (a networking event for in-house SEO managers) and the three day SES conference.

I’ve also been conducting an agency review at the same time, thus picking up some interesting thoughts and tips, and meeting some great folk along the way.

Here’s a short round-up of things I’ve learnt along the way….

Build relationships, not links, for SEO in 2013

Having worked in Search marketing for around 7 years now, 2012 felt like the year of ‘blogger outreach’ to me and there were some great examples of how to do it and which brands were doing it well

Here at Confused.com we learnt in 2012 (as did many other brands I’m sure) that outreach is about building relationships not links and with that in mind we hosted a small event in December from which I thought I’d share some of our findings: