Ian Creek

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Website competitive analysis and review: a guide for marketers

Apples & Oranges - They Don't Compare

Website competitive analysis is important, but it’s often done for the wrong reasons. In my opinion, there’s nothing better than measuring your progress against your own performance, plans or targets.

However, it’s inevitable that at some point during your marketing career you’ll be asked to complete a competitive analysis or review.

If you’ve been asked to review your website, or a client’s site then you’ll want to make sure you’re doing a good job.

Below, I’ve listed some hints and pointers for conducting a robust and efficient analysis, I hope you’ll find these useful.

Three secrets of experienced email marketers

@ or at sign made of puzzle pieces on white backgroundThere are hundreds of tips experienced email marketers can give you. In this blog I’ll share three that you may not have heard before.

Hopefully, there’s at least one you can use.

Successful content marketing doesn’t require a zoo

Jaguar 0412 6365a - Ross Elliot

Content marketing requires many things to be successful; luckily a Zoo isn’t one of them.

That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee.

I won’t bore you with all the details of who Benjamin is, but if you’re interested you should visit the Dartmoor Zoological Park website or watch this short video.

Benjamin’s book was published in 2008. Since then it has become a film and the Zoo has enjoyed a significant amount of interest from the world’s media.

This isn’t a typical content marketing story and it’s true to say Benjamin had a huge advantage having been a professional writer, however you can learn a number of things from his success.