Ian Howie

About Ian Howie

Brands and the World Cup: who were the real winners and losers?

Spain has emerged as world champions and the excitement is over
for another four years. 32 teams battled it out in South Africa for
World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing
battle.

From betting and beer to travel to TVs, who were the real
winners and losers?

How to rate your PPC agency

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.

Here are five ways you can assess your Pay Per Click (PPC) Agency, even if
you don’t have direct access to your campaigns…

Is Google the ultimate UK political pollster?

While much of the UK media has been focusing on the party leaders’ TV
debates, quite of few of the 46.6m Brits who have online access
have used Google Search to make their minds up.