Unlocking international or cross-border sales has never been as lucrative as it is today.
Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn.
While this is a huge growth area for ecommerce businesses, several obstacles still prevent online customers from comfortably venturing outside their borders and buying from international retailers.
Challenges often involve language or currency difficulties, logistics, restrictive local laws, or unclear product information.
However, personalising the shopping experience is one method you can use to increase revenues, allowing you to engage users on their own terms, provide them with the best information and take advantage of local opportunities.
So how do you get started? Read on for five of the best ways to make personalisation part of your international online strategy.