With internet usage increasing by an average of 10% a year over the last five years, Vietnam is one of the fastest growing digital economies in the world, creating an amazing opportunity for ecommerce.
With internet users in Asia Pacific (APAC) now making up 50% of the world’s total online population, the region presents an exciting opportunity for digital marketers.
APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.
It’s important to understand some crucial facts in order to realise the huge business potential.