Could multichannel or omnichannel strategies actually hold back a successful business? In this post I’ll discuss the problems for retailers.
As the barriers to publishing have dropped, the amount of bad advice has increased. I imagine you’ve been told in numerous articles, inforgraphics and presentations that multi or omnichannel is the way forward.
Truth is, the pursuit of omnichannel status could actually be holding your business back. Time to think again. Or is it?