2013 turned out to be a monumental year for ecommerce. Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones and tablets. Overstock.com committed to become one of the early adaptors of Bitcoin as a method of payment. And in an economy […]
Most marketers are sitting on a gold mine of big data that goes unused.
In January, I kicked off a series outlining how to construct agnostic marketing strategies around dormant data, specifically about personalizing the onsite experience based on purchase patterns.
This installment evaluates two brands I’m very fond of, Hugo Boss and Virgin Atlantic, and outlines opportunities their retargeting programs are not capitalizing on.