The digital industry catches Harlem Shake fever: 20+ examples
It’s unlikely you’ve missed the recent internet meme that is the Harlem Shake, which is currently sweeping across the world.
And it was pretty inevitable that it wouldn’t be too long before brands jumped onto the bandwagon – already, Pepsi and Red Bull are among the companies who have already tried to prove that they’ve got their fingers on the pulse.
This in itself brings about various debates around user-generated content and the associated lifetime of memes (do they stop being a natural commentary of culture once commercialised?) – but, thought-provoking issues aside, it’s actually the massive uptake within the digital (and wider marketing and advertising) industry that’s of interest.
The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.
Econsultancy’s annual report, the