Top ten tweaks to increase ecommerce conversions
Many online retailers remain obsessed with growing overall site traffic, at the expense of increasing conversion rates from existing customers.
Research shows that for every £100 retailers spend getting customers to a website, only £1 goes into converting them.
This can be counter productive: the cost of acquiring new traffic is increasing exponentially. Actually it makes much more sense to convert the 97% of customers that visit your site and abandon before making a purchase.
What often prevents retailers from concentrating on conversions is the perception that creating a conversion strategy is complex and time consuming.
However, by making a few, simple changes to your site or digital marketing strategy you can greatly increase conversions.