James Carson

About James Carson

No, ‘the media’ is not just out to get Facebook because it’s taking its advertising revenue

For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.

There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.

A five-step planning process for content marketers (with eight useful tools)

If we’ve got the ability to get publishing to a company blog or other content stream, then the temptation is to start publishing, just get the thing moving and see what sticks. 

I don’t doubt this approach has worked for some companies and people out there, but I often find that a lot of content marketing falters in the long term because of a lack of planning. A lack of planning means a lack of structure, and more than likely a lack of objectives. Not having these means increasing the probability of losing steam.

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. 

My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it.