Four critical steps to commercial mobile success
As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming the primary experience.
Our mobile devices have become the remote controls to our lives, influencing how we shop, inform and entertain ourselves and connect with one another.
We look to mobile technology to maximise every moment in our day and the immediacy it offers has driven consumer expectations to a new high.