JD Lasica

About JD Lasica

Four key metrics for your brand to focus on

The head of product strategy at Lithium tells marketers gathered at Web 2.0
Expo, “Measure strategy, not stuff.”

She lays out a foundation of
applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals. 

Six reasons why your brand should hop on the API bandwagon

The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.

In this post, I’ll explain how APIs can take your brand in promising new directions by harnessing the power of the community…