Jean-Christophe Conti

About Jean-Christophe Conti

Jean-Christophe Conti is the CEO at VIOOH, an open, independent and global marketplace for out of home

OOH ads

Why now is the time to invest in programmatic OOH

Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.