jeff rajeck

Jeff Rajeck

About Jeff Rajeck

Jeff Rajeck is a researcher, trainer, and consultant for Econsultancy in APAC.

Marketing during Ramadan in Malaysia in 2019

The holy fasting month of Ramadan is rapidly approaching and, as always, brands are looking for ways to take part. Here are a few ways global brands participated in Malaysia in 2018 – and some tips for marketers who are aiming to take part in 2019.


Amazon in Asia-Pacific: A 2019 update

It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?