Jim Clark

About Jim Clark

Jim Clark is the Commercial Research Director at Econsultancy

To understand behaviour shifts and optimize content, SEO is now mission critical

In a new report written by Econsultancy in partnership with DeepCrawl, we explore the value of SEO and organic search in striving for top digital performance. In particular, we explore the strategies to effectively align investments to marketing goals, challenges frequently experienced and approaches to overcoming barriers.

What does the digital agency of the future look like?

Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.

In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.

Ecommerce trends in 2015: video presentation

B2C Ecommerce continues to take a growing share of retail sales, but what’s driving this growth and what are the emerging trends that marketers can take advantage of in 2015?

Here I’ll be taking you through a few key stats before presenting my latest talk, which will help to shed some light on the above questions.