Jim Sterne

About Jim Sterne

MythTech: the Holy Grail of marketing

And Lo, there shall come a time when marketing shall pervade the land. It will be of such relevancy, born of such creative talent that it will be welcome wherever it appears. It will be like meat unto the starving and drink unto the parched.

We were not accountants, we were statisticians

Web analysts brought forth the flame of online behavioral
analysis and fanned those flames into a brilliance that shines a light on
customer insight. And then they became accountants.

Turns out, that’s a very
good thing for all of us.

You Say, “Creepy.” I Say, “That’s What I Want”

Personalization vs. privacy. Behavioral targeting vs. big brother. When does it get creepy?

It’s rare that I catch myself being a full-fledged
consumer.
I’m not talking about the guy who has not spent the last 25 years in sales
and
marketing – the guy who has not spent studying and writing books and
lecturing
about online marketing since 1993 – the guy who does not climb all over
every
random video to bask in the glory of the Old Spice Guy. But it happened
again
today.

Web Analytics Buyer’s Guide: required reading

Econsultancy’s Web Analytics Buyer’s Guide is a refreshing signpost in a perplexing world of web analytics tools, tips and traps. Essential for those wanting to understand the industry and critical for those looking to invest.