Jo-ann Fortune

About Jo-ann Fortune

Is hub content the real hero?

The client all-agency planning table is getting to be a friendlier place, now that integrated campaigns and calendars are a must-have on brand marketing shopping lists.

But while the more commercial one-liners – sales, offers and new collections – are the lifeblood of PPC and email campaigns, it’s in the meatier stories that digital marketers should invest content and social budget.

The newsworthy collections, collaborations and brand story narratives are what hold it all together.