Joanna leads the commercial efforts across subscriptions, digital transformation and advisory services for Econsultancy in the US.
An entrepreneurial media sales executive with experience across business and consumer brands, Joanna’s widespread experience includes digital; video; research; learning & development; training; lead generation; mobile; OOH; native; events; print; custom and marketing solutions.
Joanna joined Outcome Health (formerly ContextMedia:Health) in 2015 as Senior Director, Lifestyle Sales. By strategically prospecting entirely new categories & businesses on a launch team, Joanna connected with decision makers to sell customized sales solutions & marketing programs to bridge healthy living brands with their target audiences. She broke thirty new accounts, pacing at one per month.
As Ad Director at Crain Communications, she drove multi-platform revenue across verticals including business, finance, politics, tech, travel and education. As Director of Sales at Woodward/White, she managed a multi-million-dollar revenue portfolio across two leading legal peer review online directories and 40 custom publications.
She ran sales for PRWeek and led Direct Marketing News as VP/Publisher at Haymarket Media, responsible for each media property, overseeing all departments. As National Sales Director for DC Comics, Joanna launched the first user-generated digital comic. She ideated and ran the first Pilates magazine, website and trade show resulting in $3MM in her role as VP/Publisher at Lifestyle Media, in addition to Publishing Pointe and Dance Teacher magazines, websites and events.
Joanna graduated cum laude from NYU with a BS in Media, Culture & Communication and a minor in Dance/Dance Education.
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