European ecommerce: down the chunnel and into the funnel
As a Brit, it’s never been easier to get into Europe. The travel options alone are numerous: a cheap and cheerful flight, a choppy ferry journey from Dover to Calais, or a lazy train journey from St Pancras to Gare De Nord.
But what about retail and more specifically ecommerce? The European ecommerce industry is booming and three countries lead ahead of the EU pack.
The UK is worth an impressive €96bn with Germany on €50bn and France €45 bn, totalling €191bn which represents 61% of the European ecommerce market.
If you’re a retailer launching into the European market, how easy is it to tap into the continental customer base over the channel?