Why you should start to think like a media publisher
Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.
Joe Pelissier
How gobbledygook clichés make your web copy invisible
Every copywriter and marketer faces the challenge of writing web copy that connects with their readers. Engaging copy encourages visitors to find out more, spread the news to colleagues and make return visits.
Web copy and the SRRC formula
People like to talk about whether a site is good or bad. I prefer to consider whether it works or not. Some amazing looking sites fail to deliver; others that are pig-ugly perform magnificently.
Of course I am biased, but I firmly believe ‘sites that work have words that work’.
Copywriting for digital mindsets
Your web visitors come to your site to find out more about what you do. They’re looking for someone to help them. If you’re like most companies, you are willing to invest large sums in the design and build of your website but much less in web copy to make it whistle and whirr.
Writing compelling web copy is a hugely undervalued skill. Too many companies think that being able to write is all that’s required. But even people who write well for the paper page can come unstuck with website copy.
Only a very small minority of writers have a good understanding of the digital mindset.