Joel Livesey

Joel Livesey is Lead Director of Partnerships EMEA at The Trade Desk.

Four ways to unlock the true power of TV through programmatic

If I asked you to think of your favourite advert, what comes to mind?

Connected TV (CTV) is taking the world by storm.

We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK.

Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain (£94m).