Four ways to unlock the true power of TV through programmatic
If I asked you to think of your favourite advert, what comes to mind?
Joel Livesey
Connected TV: How to use the final weapon in the cross-device arsenal
Connected TV (CTV) is taking the world by storm.
We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK.
Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain (£94m).
Why native video will transform advertising & reduce adblocker usage
25 years ago, we signed up to one of the greatest deals in history. We accepted that, in order to receive unlimited access to the weird and wonderful world of the internet, we would see ads alongside our content.
This exchange is how all of that well-loved cat content is paid for – and underpins the entire web.