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Is Google sacrificing quality in return for greater diversity?

‘Domain Clustering’ is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.

In this post, Lee Allen, Technical Planning Director and Matthew Barnes, SEO Executive at Stickyeyes, provide an in-depth analysis into this under the radar update…

Penguin 2.0: who were the winners and losers?

A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK.

There’s been no shortage of hype in the run-up to Penguin 2.0, with everybody’s favourite Google spokesperson and distinguished engineer Matt Cutts describing the forthcoming update as ‘a big one’ back in March.

But, so far at least, has it lived up to its billing as Google’s most advanced piece of spam-fighting technology to date?