Data driven experiences: think people, not users
Many of today’s businesses find themselves overwhelmed by data.
They are dealing with multiple data sets which are often collected separately, run in silos, and with huge levels of duplication.
Many of today’s businesses find themselves overwhelmed by data.
They are dealing with multiple data sets which are often collected separately, run in silos, and with huge levels of duplication.
At the heart of the debate about data and privacy today, there lies a false premise. An assumption that there are sides to be taken and battle lines to be drawn.
This perceived division largely pits the individual against the interests of businesses.