Josh Manion

About Josh Manion

The customer journey & relevant experiences are the new business imperatives

Understanding the customer journey and delivering relevant experiences has never been this critical. 

Recent research by eBay and Deloitte revealed that a third of UK and German consumers used multiple channels when making recent purchases, with this rising to two in three for orders over £100.

This presents today’s marketers with a unique challenge. They need to deliver customer experiences that are coordinated across all channels, with personalised and relevant messaging and content.

Leading marketers must understand the value of these multichannel customer interactions and work towards ensuring seamless customer experiences.