The best customer is a repeat customer: How to keep clients engaged with personalised email
Email is a great place to start when delivering personalised experiences that offer flexibility and ROI.
Karyn Strybos
Anatomy of an email marketing strategy: from discovery to conversion
How to effectively build content into your email strategy in three steps: mapping the customer journey, collating the right content, and bringing the two together in an email programme.
Why the answer to rising customer expectations lies in the email inbox
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience.