User testing: travel comparison sites compared
Comparison sites are a popular way to find good deals online but can they go the distance?
Comparison sites are a popular way to find good deals online but can they go the distance?
The Amazon subsidiary AmazonFresh has been selling groceries in the US for several years now but is starting to expand its reach across the US, adding San Francisco and Los Angeles to its delivery areas last year.
With around a fifth of us in the UK buying our food online the practice is well established, so what innovations may the online retail giant bring to this marketplace?
We asked a group of US based users to try out the service using Whatusersdo to record the results.
When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention.
The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% drop in sales and resulting share price dip on the launch of its new website.
The new site comprised a smart redesign coupled with a platform shift from Amazon’s services to its own.
There have been many documented cases of website usability causing a huge impact to revenue (the $300m button being the most famous) so I wondered whether this too was one such example or whether more cynically perhaps, the City had been handed an unfortunate scapegoat.