Katie Kelly

About Katie Kelly

Katie Kelly is a B2B marketing consultant and business writer with over 10 years experience. She set up Subject Consulting in 2016.

B2B marketing doesn’t have to suck

For some reason working in the business to business space makes marketing folk glitch. It seems all creativity is lost. Trotting out the same tired old messages in unimaginative ways.

Change is coming for digital agencies

Rather than a clickbait headline and unfounded predictions, I’m going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change. 

So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.