B2B marketing doesn’t have to suck
For some reason working in the business to business space makes marketing folk glitch. It seems all creativity is lost. Trotting out the same tired old messages in unimaginative ways.
Katie Kelly
Change is coming for digital agencies
Rather than a clickbait headline and unfounded predictions, I’m going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change.
So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.
Four crucial elements you need to build a valuable online community
Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human.