Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?
In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube – and that’s just the social sites we hear about daily.
As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion.
I’d like to address what it takes to be successful at that task, but in order to do so, we should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like.