Recruiting the right talent for your team is tricky no matter what industry you’re in, but people working in search marketing face some very particular challenges.
There aren’t a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent.
There are a lot of excellent search marketers with only a few years experience and others who’ve done the years but don’t have the skills.
Lots of people are responding to this by taking on trainees, this can work a treat but does eat into one of your most precious resources – your senior team’s time.
So if you decided to recruit someone with more experience what do you ask them?