The rise of the LAB. How to drive innovation through rapid R&D
The concept of the innovation lab and the sudden resurgence in innovative and disruptive ideas in retail is a welcome trend which behemoths like Nordstrom, M&S, Walmart and Tesco have embraced successfully.
Econsultancy has today published a 60+ page best practice guide which acts as a ‘how to’ for brands who want to create their own in-house lab, emulating the successes of others employing lean/startup methodologies and rapid R&D techniques to innovate within their businesses.
The report, ‘Innovation Through Rapid R&D: Best practice guide to running your own in-house lab‘ is written exclusively for Econsultancy by Joylab’s CX Director Fergus Roche, who works with brands on omnichannel development.