Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee.
These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details.