Krish Velkar recently completed a Master’s degree in Digital Marketing at Kings College London. He is curious about the way consumers make decisions and has conducted research to understand if voice assistants like Alexa can impact a purchase decision. Regarding new technology and its applications to marketing.
Velkar also hold a Master’s degree in Marketing from the University in Bath and a Bachelor’s degree in Management Studies.
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).