Producing a video that can be used at every stage of the funnel but that also confirms your brand values can be difficult.
However, there’s one industry that seems to consistently get it right…
It’s no secret that video is quickly becoming an essential part of any content strategy, and the 2013 video marketing trends report only serves to concretise this.
This year has been fantastic for video, with the emergence of new, social video platforms like Vine and Instagram video soaring in popularity amongst consumers, making it easy for anyone to create a video and share it.