Lizzy Hillier

About Lizzy Hillier

12 free email marketing templates for small businesses

We love email marketing here at Econsultancy. It may not be the newest or most exciting method of driving traffic to your business but by gosh it works.

However, if it is the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up desk in your basement.

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How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

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10 brands using beautifully creative GIFs right now

GIFs have seen a surge in popularity with the rise of emojis, memes and stickers, and it seems as if every brand under the sun is getting in on the action to make their message heard by increasingly distracted audiences.

How brands use colour psychology to reinforce their identities

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.

Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to trademark their defining shades. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?