The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.
Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?
Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?
Pinging from tweet to tweet in my usual magpie-like ‘ooh that looks interesting’ sort of way has brought me to Coca-Cola’s Twitter page, and as all good Twitter pages should, it’s got me thinking.
A snapshot of what’s going on right now includes chatter about the Emmys, a straight ‘buy a promotional pack, enter the code to win’ type message, and lots of shout outs for Coke Studio South Africa.
You don’t have to be a marketing genius to work out what Coke’s up to in its usual highly effective way. But it did prompt a few questions…
If we’re going to deliver the experiences customers expect, we need to break free from the silos.
If I had a pound for every comment piece I’ve read about the great divide between data and creativity, I’d be about to jet off on a world tour, not just my usual summer break.