Malcolm Coles

About Malcolm Coles

Why the Ryder Cup website sucks

Really bad company websites are organised around a business’s internal structure – they reflect what departments the business has (which no one else gives a toss about), as opposed to reflecting what customers want or how they think.

The Ryder Cup site marks a new low in making your website reflect your organisation’s internal structure. 

MP demonstrates zero understanding of search engines

In a surprising move, an MP revealed today that he doesn’t understand the internet that well. 

According to the BBC: “Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures.”

So far, so meh. Organisations spend money on online marketing. Shock horror.

AGENCIES: Please, please check your websites on an iPad

I may not be a full service number-one digital branding or content agency myself. If I ran one, though, I’d probably make sure my site looked ok on the iPad, which we should all know by now doesn’t do Flash.

Here are 11 screenshots showing agency websites as seen on my iPad. These screenshots show the sites exactly as they appeared on my iPad (which was in landscape orientation). 

BP buys oil spill PPC ads: Nice idea, poor execution

BP is buying Google PPC ads as part of its online reputation management plan – it’s obviously desperate to cap the gallons of bad publicity that are pumping out into the news ocean.

It’s a nice idea, but it seems to have been executed with an automaton with no idea about tone …

The proof that Facebook’s reporting procedure is broken

Facebook has announced a new safety centre, claiming that “Safety is Facebook’s top priority“. But as I revealed just over a month ago, there are big problems with Facebook’s procedures for reporting abusive content on groups, pages and forums.

And here’s the proof. The content I complained about as part of that blog post is still live – comments which include racist language and false accusations of murder.

Election memo to party leaders: please sort out your terrible websites

Google searches for the leaders of the main political parties soared on the day the general election was called. Searches for David Cameron doubled overnight; interest in Gordon Brown was up 2.5 times; and people Googled Nick Clegg’s name five times as often on the Tuesday as they did on the day before.

But guess what? The main UK political parties, especially the Conservatives and Labour, have made a pig’s ear of their leader’s online presence. If their pathetic online efforts are anything to go by, this is in no way the first digital election. Here’s how they are going wrong…

What the BBC’s strategic review actually says about online

The BBC’s strategic review has created a lot of fuss – especially around the closure of 6 Music and the supposed “halving” of its website.

To save you having to read the review, here’s what it actually says about the BBC’s online presence (and given the amount of confusing repetition in the report, I should be given a medal for saving you having to read it – can I suggest getting some more editors for the next strategic review?)