Fact-checking six more rumours about how search is changing
Separating fact from fiction in SEO can be really difficult.
Malte Landwehr
Fact-checking five rumours about the way search is changing
The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe, so in this post I review five popular rumours that are currently doing the rounds. How valid are they? And what is the real impact they are likely to have? Rumour 1: Mobile is […]
How YouTube dominates search and how you can optimize your videos to take advantage
YouTube is now the second largest website in the world, based on traffic (after Google). Every month it receives a massive 25 billion visits, averaging over 21 minutes per visit. And search plays a big part in how the platform attracts traffic.
From Direct Answers to Video Carousels: How Google keeps searchers within its own universe
Google is gradually evolving from being a provider of website listings into a ‘response engine’ that seems to increasingly stop searchers from moving away from its own ecosystem.