If you’ve been in the SEO game for a while, you know that “nofollow” links are essentially “no good.” Google skips over these links as though they weren’t even there, meaning that they didn’t obtain your website or post any additional SEO value.
Thanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday-related campaigns that weren’t put in motion by now would be wasted effort, especially when it comes to SEO, whose results often take months to manifest.
In B2B selling, the customer experience will always be king.
According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates.
So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?
Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.
That ride is far from over. We are in the midst of still more changes. We cover five of them here.
Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.
For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.
I’ve been in the SEO industry for over 10 years, and in that time, I’ve encountered hundreds of clients with large ecommerce sites, many hosting millions of pages, and nearly all have had countless SEO issues.
Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads.
Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search.