Marc Munier

About Marc Munier

Creative ways to use mobile in your email campaigns

Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”.

The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no going back from that point, every bit of research out there shows that  more and more people are using non desktop devices to check email.

Our own research shows that tablets and smartphones rarely make up less than 50% of opens.

What to do if your ESP gets hacked

A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.