Are you doing the dad dance with your social and mobile emails?
Social and mobile have been around for a while now, but there are still a lot of dad dances out there.
Count how many of these you agree with…
Marc Munier
The future of email marketing and three ways it must evolve
Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls).
It’s difficult to talk about a new communication channel without comparing it to email, and for email to remain relevant it needs to evolve to give consumers what they now expect from digital communication channels.
Two ways to use CSS in email (yes, that’s right, email)
As a follow up to my blog on Creative ways to use mobile in your email marketing campaigns, I wanted to focus on the opportunities which now exist to use CSS in mobile emails.
CSS is generally viewed as bad for email, and on the whole it needs to be used carefully however if you are smart with it you can get some great results.
Creative ways to use mobile in your email campaigns
Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”.
The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no going back from that point, every bit of research out there shows that more and more people are using non desktop devices to check email.
Our own research shows that tablets and smartphones rarely make up less than 50% of opens.
What to do if your ESP gets hacked
A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.