Mark McGee

About Mark McGee

Do web analytics infographics help decision making?

Econsultancy has just published the first in an intended series of reports based on dissertations submitted as part of the Econsultancy MSc in Digital Marketing Communications.

The Presentation Style of Web Analytics Data and Decision-Making is a condensed version of my full dissertation that looked at how the style in which web analytics data was reported had implications for the ability of digital marketing professionals to confidently make effective business decisions.